Comparisons

BullBenchmark vs Snowball Analytics: dividends or benchmark

Snowball Analytics is made for investors who care about the income their holdings produce and who keep their portfolio close to the weights they planned. That is a different question from the one we answer.

We are one of the two products being compared, so this page keeps to properties you can check yourself and leaves what changes often to their own site.

What each one is

Snowball Analytics is a portfolio tracker organised around income and maintenance. It shows what your holdings pay, when they pay it, how that income has grown, and how far your allocation has drifted from the weights you set.

Data goes in through account connections as well as files. The product is in English and the subscription is priced in dollars.

BullBenchmark is organised around one comparison. You upload your broker's export file, and the dashboard puts your time-weighted return next to a total-return index that received the same deposits on the same days. Dividends, allocation, closed positions and year reports support that comparison rather than being the point of it.

The subscription is priced in euros, at €5.99 a month or €59.99 a year, with a 14-day trial that takes no card.

Where Snowball Analytics is the better choice

Income is the purpose of your portfolio. If you are building towards an amount arriving every month rather than towards a total value, a product designed for that shows you more per screen than one designed around a benchmark.

We track dividends received and projected, per position and per month, and we calculate yield on cost, but we do not build the product around them.

You manage to target weights. Setting a target allocation and seeing the drift from it is a feature we do not have and have decided not to build, because the step after showing drift is telling you what to buy. We show allocation by position, sector and country, and we stop there.

You think and invest in dollars. If the dollar is your base currency and most of what you hold is priced in it, our currency conversion solves a problem you do not have, and an English product billed in your own currency is the simpler fit.

Where we are different

The benchmark is the product, so we built it the slow way. Instead of drawing an index line over your chart, we construct the portfolio you would have had if every deposit had gone into an index tracker on the day you made it. Your timing sits on both sides, so the remaining gap is your selection.

The index is the total-return version, because your own portfolio keeps its dividends too. The reasoning is in how to check whether you are beating the S&P 500.

Euro on the bill and in the dashboard. The subscription is priced in euros, so the amount does not move with the exchange rate from one month to the next. Inside the product you pick your base currency, and everything, including the benchmark, is converted at the historical rate of the day.

Your broker converts at its own rate and its own moment, so small differences from its statement are normal, as multi-currency portfolio tracking explains.

Six languages. The site and the dashboard exist in English, Dutch, German, French, Spanish and Italian. The weekly email and the year reports are still in English in all six. The list grows slowly, because each language has to be maintained.

We show, we do not suggest. There are no ratings, scores or targets anywhere in the product. That limit has a cost. You get a number, and what to do about it is up to you.

Five questions to ask any tracker

Rather than a feature table that goes out of date within months, here is the test we publish on every comparison page. It applies to us as much as to anyone else.

Does it show a time-weighted return, and does it say so? If the only number is a percentage next to your total value, you are looking at something that mixes deposits with performance.
When it compares you with an index, does it replay your cash flows, or does it draw the index's own chart next to yours? Ask for the number after a large deposit and see whether the comparison moves.
Is the benchmark the total-return version of the index, with dividends reinvested?
Is everything converted to one base currency at historical rates, including the benchmark?
Does the calculation include closed positions, fees and withheld tax, or only what you still hold today?

Question two separates the tools in this category, ours included.

What we are deliberately not claiming

We do not publish Snowball Analytics' prices, plan limits, the brokers it connects to or the depth of its dividend data, because we would be describing a version that may already have changed.

We have not checked how its benchmark is calculated, so nothing above is a claim about it. What we say about Snowball Analytics is general and, as far as we know, correct at the time of writing in August 2026.

What we can state precisely is our own side. BullBenchmark costs €5.99 a month or €59.99 a year, in one plan for everything. The trial is 14 days and takes no card.

The import is a CSV or XLSX file you download from your broker, with a column mapper for unfamiliar layouts, and there is no broker login.

Who should pick which

Pick Snowball Analytics if dividend income is what you are working on, if you want your allocation tracked against targets, or if you invest in dollars and read in English.

Pick BullBenchmark if you want to know whether your choices beat the index after dividends, fees and currency, if you hold assets in more than one currency, or if you would rather read your portfolio in your own language.

Pick both if income and benchmark are two separate questions for you. No single product has to answer both.

The live demo is a sample portfolio across two brokers with the same screens a subscriber sees, including the dividend pages. The glossary defines the terms used on this page.

BullBenchmark reads the transaction export from your broker and shows your return next to the S&P 500 and the Nasdaq 100, fed with the same deposits on the same dates, in your own currency. The first two weeks are free and no card is needed.